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Track the change you want to see in the world
At the Rubicon Project, we run free to persue any hair-brained idea we think might make our business even better. Most tech blogs focus on solving difficult problems, or learning lessons from the...
View ArticleTrack the change you want to see in the world
Most tech blogs focus on solving difficult problems, or learning lessons from the unexpected, like outages. This post, however, is about foresight. Software engineers often don’t have time for...
View ArticleThe Democratization of Header Bidding
Watching the rise and adoption of header bidding over the past few years has been like watching a standard technology adoption cycle in fast-forward. Due to the sheer impact header bidding’s had on...
View ArticleStand Out in Ad Tech
In this five part video series, our Managing Director of UK and Nordics, Steve Wing, recaps the trends and key takeaways for programmatic advertising that were presented at Ad Week Europe in London....
View ArticleProgrammatic Guaranteed
How is Programmatic Guaranteed opening up new possibilities for buyers and sellers? Steve Hulkower explains the development of Rubicon Project’s Programmatic Guaranteed offering. VIDEO TRANSCRIPT What...
View ArticleVIDEO: Partner Perspectives With IBM Watson
In our ongoing Partner Perspectives series, Felix Zeng, Head of Programmatic Sales at IBM Watson Advertising, talks about emerging formats in programmatic, SPO, and why he’s chosen to partner with a...
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Twelve Years of Innovation
It’s hard to believe ad tech is still in its infancy, but companies like Rubicon Project have fought the good fight for over a decade, ensuring that buyers are achieving better outcomes, publishers are...
View ArticleProgrammatic Resolutions for 2020
Making New Year’s resolutions is a venerable tradition. As we usher in a new decade, here’s a look at how far programmatic advertising has come over the last ten years and some important resolutions to...
View ArticleThe New Programmatic Standards: Why Audio & DOOH are Essential to Buyer Strategy
Beyond desktop, new formats are breaking open the programmatic space, unlocking innovative inventory, and offering unique opportunities for marketers to reach untapped audiences in exciting, creative...
View ArticleAll Ears for Creativity – 4 of the Best Audio Campaigns We Heard in 2019
More so than ever, brands are finding programmatic audio to be an effective and exciting way to connect with target audiences. From brand recall to higher engagement and greater response rates, the...
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